Dear Members, Sponsors and Friends:
We are living in an exciting time to be a Scandinavian. The History Channel’s Viking TV series has propelled public interest as never before and the new STA leadership team is working to build on this new awareness.
The STA Board has identified many of the challenges that our membership have raised, including easy use of the web site, value of membership/sponsorship, compliance with tax laws, and growing the Viking Fest, just to name a few. In the past, these challenges discouraged us from seeking new innovations and technologies that may offer long-term solutions. Already the Board has proceeded in updating the organizational name to the Scandinavian Trade Association, so that we can reach beyond Tampa Bay.
In the weeks and months ahead you will see the new STA advancing with more communication, activities, and outreach. Changes will be made in the way we do business, with more accountability, transparency and member/sponsor involvement. We are committed to partnering with our sponsors. STA is great because of those who are involved and will be even greater as we attract more members and sponsors.
As President, I have begun an active speaking tour to reach out to other Scandinavians and the business community about our organization. We are now in contact with numerous Sons of Norway clubs, Red River Danes, the Nordic Clubs, as well as numerous Scandinavian companies. Lines of communication have been established with numerous Scandinavian events held around the Nation. In addition, we will be rebuilding partnerships with Florida based cultural and business associations.
Building on the foundation of our past and its leadership, we are refocusing STA on two major fronts; first, that of a trade organization with increased emphasis on our relationships with, and for businesses, and equally important, on our heritage. Speaking of which, the Board has undertaken a complete review of Viking Fest to make it even more than it has been in the past. Over 15 sites have been considered and we are in negotiation for a site that will accommodate our growth and provide a family fun environment.
We are moving forward on all fronts, but to be successful we need your input. If you have suggestions on how we can improve STA. Please feel free to contact me at 813-529-5318 or e-mail at email@example.com
Tom Mortenson, STA President
P.S. "The best time to plant a tree was twenty years ago. The second best time is now.” – Danish saying